SUMMARY: Market research and client services professional committed to exceeding expectations. Extensive background in project management and team building. Proactive and analytical problem solver with strong communication skills.

EXPERIENCE:

6/2016 – Current: Market Research Consultant (San Francisco, CA)

• Led and executed custom healthcare market research projects, most recently testing potential adoption of an innovative infusion kit in focus groups and one-to-one interviews with healthcare providers. 

• Collaborated with clients to frame key study objectives, methodology, and study design.

• Extensive experience with a variety of quantitative and qualitative research techniques, including focus group and one-to-one moderation; participants include decision-making healthcare professionals in a variety of practice settings, as well as insurers and patients.

• Skilled with hands-on analysis to create executive-ready reports of key findings and actionable recommendations.

2/2015 – 5/2016: Director, Market Research – SageSpring Partners (San Francisco, CA)

• Executed custom quantitative and qualitative market research studies for Fortune 500 pharmaceutical companies. Worked closely with clients to understand business issues and frame key study objectives using a consultative approach. Provided guidance on methodologies to effectively address client objectives. Strong focus on providing insightful and actionable solutions, in clear and easily communicated presentations.

• Managed all aspects of project execution, including study design, recruitment, analysis, report creation, and presentation to clients. 

• Mentored new analysts and contributed to the vetting and onboarding of new analysis tools and company standards.

12/2012 – 12/2014: Market Research Consultant (San Francisco, CA)

• Full service project management and execution of custom quantitative and qualitative market research with specific expertise in healthcare. 

04/2003 – 11/2012: Director, Professional Services – AlphaDetail (now IQVIA) (San Mateo, CA)

• Conducted quantitative and qualitative studies for top-tier pharmaceutical, biotech, and medical device clients in a broad range of disease areas with an emphasis on oncology, immunology, CNS, and infectious disease.  Expertise with large-sample custom quantitative studies with a particular focus on ATUs, message tracking, positioning, concept and logo testing, market assessments, and key opinion leader studies. Specific experience and interest in international studies (EU and emerging markets).  

• Strong project management skills: comfortable managing multiple work streams and collaborating with cross-functional teams for smooth and timely project execution.

• Provided exceptional client service and support to maintain strong relationships, client referrals, and follow-on project opportunities and sales.

• Advanced PowerPoint and Excel skills including data segmenting, weighted analysis, and conjoint models.

• Contributed to internal development projects as company grew, including overall project staffing and resource management, platform feedback and supplier vetting and management, and recruitment of new analysts.

• Mentored junior team members through individual coaching in project management and client interaction, as well as critiquing reports and presentation skills.  Developed and participated in professional services new-hire training and Excel “boot camp” for incoming analysts.  

• Joined as Business Analyst; promoted several times through Director of Professional Services.

EDUCATION:

City College of SF – Financial Accounting, Spring 2019 (A), Managerial Accounting & Intro to Hospitality (in progress)

University of California, Berkeley – Physics, 1997 – 2002

Haas School of Business, UC Berkeley – Business for Arts, Science, and Engineering intensive summer program, 2001