Owner/Marketing Consultant

Kahakai Marketing Services

November 2001 - August 2009

Provided marketing services and consulting that empower technology companies to achieve their marketing goals:
• Improve effectiveness of corporate communications and product marketing
• More effectively target customers with market research and data analysis
• Maximize revenues by retooling pricing models and strategies
• Increase lead conversion rates through targeted messaging and direct marketing
• Equip sales teams with competitive analysis, sales tools, case studies, etc.
• More successfully launch products with comprehensive integrated strategies

Clients:
Applied Discovery Inc., Bellevue, WA / 2008
Parsons Consulting (formerly CBH Consultants, Inc.), Irvine, CA / 2006 – 2008
MSC Software Corporation, Newport Beach, CA / 2006
ADERANT North America, Inc., Atlanta, GA / 2004 – 2005
CapitalStream, Inc., Seattle, WA /2002 – 2003

Senior Marketing Manager

Odetics Broadcast, Inc.

September 2000 - August 2001

Responsible for product marketing initiatives for flagship product AIRO as well as demand generation campaigns and corporate messaging:
• Facilitated the company’s successful turnaround by implementing a comprehensive marketing strategy
• Reestablished industry leadership by re-launching flagship product with new product positioning, sales tools, and marketing programs
• Created new revenue stream with launch of company’s first revenue generating post sales service program
• Developed road map and MRDs for new web streaming technology designed specifically for broadcast industry
• Successfully attracted prospective buyers for company by creating effective messaging for corporate “sell book”

Product Marketing Manager

Epicor Software Corp

July 1998 - September 2000

Launched new strategic initiatives targeting key industry segments for flagship suite of ERP applications:
• Empowered sales team with specific messaging and content for each industry including creation of sales tools, web content, collateral, presentations, case studies
• Raised awareness and revenue within target markets through various marketing programs and collaboration with 3rd party partnerships
• Maximized revenue potential for flagship product-line by developing new pricing model
• Established branding convention for new Customer Relationship Management (CRM) application suite across product-lines
• Improved competitiveness of CRM product by establishing development requirements

Marketing Programs Manager

Epicor Software Corp (previously Platinum Software)

June 1996 - July 1998

Managed and developed various marketing programs as well as customer database and market analysis:
• Lead project to design and build out of new Corporate Visit Center
• Increased sales leads and conversions by developing and managing various demand generation programs
• Provided better understanding of customers and target markets by creating database as well as performing research and data analysis
• Maximized project budgets by creating process for analyzing cost per lead and ROI for marketing programs
• Improved control, quality and performance of resellers by revamping channel marketing programs
• Increased web site traffic by 300% by executing first Internet advertising campaigns

Manufacturing Technology Engineer II

Northrop Grumman Corporation, Aircraft Division

September 1991 - July 1994

Managed research projects and implemented processes for production quality and cost improvements for F/A-18 E/F aircraft design.
• Decreased costs by $4 million by finding and implementing alternative tooling material.
• Improved project time for design validation tests by 38%.
• Developed strong project and resource management skills.